Having an established business that brings a constant but not very high income is good and practical. Well, there can be some troubles with orders, the sudden loss of clients, but it happens to everyone sometimes, doesn’t it?
If you don’t think so and you are not so down-to-earth person, it will be useful to read this article and pick up some tips how to implement vital business solutions without complicated and help your income to become grower.
Business friction points & How to fix them
Now we have a look at some of the most common problems that are cropped up in almost every non automated business. All it can look as a cliche, however these typical troubles can gradually break down your whole business without leaving even a guaranteed basis.
Therefore, it is quite important to catch the matter in time and try the most effective solutions to avoid really big problems. Let’s do it!
Problem 1: Low output of work or an absolute absence of intended work results
Root of all evil: it is difficult to say unambiguously what can affect the effectiveness and working capacity of the team, but often the reasons can be as follows:
- poor communication between employees
- lack of a good working plan
- lack of working motivation (low salaries, bonus absence)
Tips to fix the problem:
- Talk to your staff more. It is necessary to feel the mood of every team member, to know about all controversial situations and help the team to solve long-standing conflicts. Also you can arrange team building events and other joint activities. Your staff will appreciate your efforts.
- Bring the system into the work process. It is a great practice to create a general working plan, determine the nearest goals and distribute the tasks among the employees. And try to teach employees to keep diaries where they will record not only their day tasks, but also write the time spent on their execution.
- Reasonable motivation. Do not splash company money for useless bonuses – instead, try to create a spirit of healthy competition in the company, setting realistic goals and encouraging true overachievers.
Problem 2: Lack of customers and high percentage of unseized clients
Root of all evil: this is one of the most difficult issues in business, and it can take a lot of time to find the appropriate strategy to solve it. But now we want to focus on two ordinary causes of low customer flow:
- ineffective ways of request processing (too slow, too inaccurate, too rude, etc.)
- lack of logistics to work with interested customers (inconsistent actions and lack of due cognisance)
Tips to fix the problem:
- Follow the logic. Try to concentrate on the entire process of the interaction, beginning from the receipt of the request and finishing the customer opinion about your company – how comfortable or not it was to work with you. Find the weaknesses (complicated request forms, ineffective sales scripts, foggy commercial offers, etc.) and change or refresh it. Clients do not like to see some strange ways of working – so it is not bad to be stereotyped a bit.
- High quality only. Always working on quality and impeccable performance of your services can help you avoid this trouble. Arrange quality checks by using a secret buyer method – that’s the best way to observe the work of employees and how they can meet the needs of prospective customers.
Problem 3: Unreasonable investment on company promotion
Root of all evil: the most frequent reason caused this problem is involvement of the wrong and ignoring effective resources for attracting clients. Well, it is a matter of a good marketing strategy that you should choose.
Tips to fix the problem:
- Make some useful calculations. Try to explore the maximum suitable cost of attracting one client (how much you can spend and have a benefit). Now you need to understand how to find out how many real customers, not the requests, each your channel brings. The easiest way is to ask your managers to find out from the customers how they found your company.
- Find the best resources. Select three to five good and effective client channels, based on available data and freshly collected from your customers. Do not think ‘the more is the better’ – it will not work until you begin to receive a constant, high-conversion on request flow of customers from at least one channel.
As we said in the beginning of the article, it is only three common problems in classic model business. If you did not find the best solution for your own company, do not hesitate to connect with us!
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