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Internet of things may not be a simple concept to define. Through the years, there has been many independent groups that has defined this term separately, although the origin of this phenomena belongs to Kevin Ashton, a digital innovation expert. Each definition shares the idea that the on the early stages Internet is associated with data created by people, but as digital environment evolves, the next version is about the data created by things. It was back in 1999, when Ashton said that the best thing in this quote from an article in the RFID journal:

'If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything, and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best.'

Imagine an endless universe of intelligent products and services seamlessly communicating with each other and people through the Internet. Everything from smartphones and smart meters to medical devices and sensors collects data that increasing efficiency and reducing the amount of waste for both consumers and companies. Internet of Things can transform companies and countries, opening a new era of economic growth and competitiveness.

ZubrSoft’s IoT practices are based on the following principles

Joint vision

We create solutions at intersection of design, strategy and technology


We believe that when “things” and devices exchange information seamlessly between your business and enterprise, unlimited possibilities emerge

Connected Ecosystems

ZubrSoft is building connected network of products and services, providing the best experiences for your audience

Customer Experience

We trigger radical improvements in customer experience and lifestyle, to productivity, quality control and new R&D insights