Hidden Code is a mobile scanner similar to QR-code scanners. This platform is tapped to neural network algorithms and machine learning in order to scan and recognise hidden images and build so called ‘machine vision’. It provides the user with the ability to scan objects for hidden images on the packings.
The app is profitable for any large and medium-sized enterprises that work with packings and incur a loss from piracy or counterfeiting of their products.
This app allows customers to scan packages for hidden images. After image recognition, the app executes one of the pre-programmed scenarios: product authentication; reveal of advertisement, instructions or product overview or any other script.
According to recent studies made just in Russia, the total revenue of the retail industry is about $500 billion and the cost to the industry through piracy is around 5% of that. Therefore, the potential overall revenue of Hidden Code’s market could amount to about $25 billion.