Finished project included website performance optimization of sports goods online store.
Main concern of the Customer he wanted to address during our initial contact in June, 2017 was long page loading speed of their website http://dominant.by. Home page took 12 seconds to load, while a catalogue page took 26. This led to negative impact on user behaviour: high percentage of rejections and finished sessions both during website loading time and searching for desired items.
Understandably, long page loading time was the main problem the Customer wanted solved.
Website audit showed that the website of the Customer was developed on PrestaShop platform and included more than 3000 items long catalogue, news pages, sales, promotional and events section as well as a newsletter tool.We managed to figure out the main reason for long page loading time: website server was overloaded.
Then we carried out an analysis why it was overloaded and concluded that:
• Apache web server in use was taking about 50% of the process time and RAM;
• outdated PHP 5.3 version was used as Apache web server module;
• obsolete, basic configuration version of MySQL 5.2 database management system was used;
• website lacked caching system.