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WORKING HOURS

Mon-Fri 9:00AM - 7:00PM
Sat - 9:00AM - 5:00PM
Sundays by appointment only!

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Start Date

November 2017

Expertise time

1100h+

Total Cost

$22 000+

Total time spent

11 months

CASE STUDY - FASTLOCKSMITHVANCOUVER.COM

It is our one great SEO experience with a website of locksmith services in Vancouver, British Columbia.

Client goals:

- TOP-10 among the main key queries;
- TOP-3 in Google Maps;
- 30 calls per day;
- Reduction of the attracting customers cost by 2-5 times compared to Adwords.

Niche specifics:

- Strong competitors in the local search output, for example, Mr. Locksmith and Pop-A-Lock;
- Customers make quick decisions about order of locksmith services, therefore the maximum number of clients get TOP-3 in SERP and Google Maps;
- The cost per click in Adwords is $ 16.93 CAD.

Duration of promotion:

- 8 months to move the website to the TOP;
- 11 months for customer support.
 

What we have done:

- an analysis of competitors on semantics, traffic, promotion strategies;
- a formation of the link building strategy based on the analysis of competitors;
- an expansion of the website structure by adding suburbs and increasing semantics;
- an accurate creation of meta tags;
- link building;
- an introduction of a customer loyalty system and increasing reviews in Google Maps;
- an analysis of results.

Services used during the work:

- Ahrefs - to analyze competitors' backlinks, dynamics of linking, traffic costs, semantic cores of competitors;
- Majestic - an additional tool for analyzing competitors' links;
- SemRush - an additional tool for analyzing a semantic core of competitors, as well as traffic and historical changes of their positions;
- SimilarWeb - to analyze the competitors traffic, additional sources of traffic, and requests by which competitors get referrals to their websites;
- Keywordtool.io - to compose a semantic core;
- Source Hunter - to analyze key queries, dynamics of key queries growth;
- RingCentral - to track target calls from clients.

Results:

- # 1 in Google Maps;

- TOP-1 in SERP among basic queries;

- 80% of all semantics in the TOP-10;

- Growth from 250 to 1116 calls per month;

- Reduction of the attracting customers cost by 30 times.

 

The link to screenshots of results - https://goo.gl/cjAKsB.

  • Team:
  • Team Lead - Senior PHP developer
  • 2 Senior Back End developer
  • 2 Middle PHP developers
  • Senior Frontend developer
  • UI/UX designer

PHP

JavaScript

Requirements Analysis

Jenkins

Integration Testing

Angular

jQuery

Discovery Phase

Microsoft Azure

Regression Testing

NodeJS

MySQL

Project Management

Axure

Interface Testing

HTML

Redis

Scrum

InVision Cloud

User Acceptance Testing

CSS

Requirements Gathering

RedMine

Unit Testing

CONTACT INFO

Development Center

Republic of Belarus, Minsk, Khoruzhey St. 4, office 417
+375 (29) 663-16-17

Sales offices:

+1 (424) 256-3324

+1 (929) 999-4838

[email protected]

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